Which term is NOT part of the Four P's of Marketing?

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Multiple Choice

Which term is NOT part of the Four P's of Marketing?

Explanation:
The Four P's of Marketing focus on what you offer, how you price it, where you make it available, and how you promote it. Specifically: Product, Price, Place, and Promotion. People isn’t part of this original set. It’s often included in the extended 7P framework used for services, where People, Process, and Physical evidence acknowledge how the service is delivered and experienced. So the term not part of the Four P's is People.

The Four P's of Marketing focus on what you offer, how you price it, where you make it available, and how you promote it. Specifically: Product, Price, Place, and Promotion. People isn’t part of this original set. It’s often included in the extended 7P framework used for services, where People, Process, and Physical evidence acknowledge how the service is delivered and experienced. So the term not part of the Four P's is People.

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